Linkbuilding in 2024
What should linkbuilding be like in 2024? Over the past year, my Trust-SEO team has done some great research, including on the impact of links, and talked a lot with industry representatives. In this piece, I'll tell you what to do with links so that they benefit your projects and your budget isn't wasted. If you want to refresh your knowledge or just make sure you're doing it right, this article is for you. Choose reputable sources We realize that this recommendation for experienced SEO specialists sounds something like this: "Do good, but don't do bad!". So let's dig a little deeper: let's talk about what goes into the concept of "authoritative sources" and back up our words with fresh research. First and foremost, it's not just about not getting penalized by search engines for link spam. All of our recent studies reliably show that as the strength and trustworthiness of a link profile increases, positions and even traffic increa